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  • BAGUETTE SANDWICHES

    IT STARTED OFF AS A JOKE. THAT JOKE GOT A POKE IN THE RIGHT DIRECTION AND TODAY STEPH AND LUCIANA HAVE GOT THEIR HANDS FULL BY HAND PREPARING SIMPLE, FRESH AND WHOLESOME SANDWICHES ON A DAILY BASIS.

    IN 2011 STEPH WAS ENJOYING A CUP OF COFFEE AT A VERY POPULAR COFFEE ROASTERY IN THE HEART OF THE CAPE TOWN CBD WHEN HE REALIZED THAT HE WAS STARVING FOR SOMETHING TO EAT. THE ROASTER DIDN’T SUPPLY ANY FOODSTUFFS AND KNOWING THE OWNERS STEPH JOKINGLY SAID THAT HE WAS GOING PULL UP I BICYCLE AND START SELLING SANDWICHES RIGHT IN FRONT OF THEIR SHOP. ALL SO HE COULD HAVE SOMETHING TO EAT WHILE ENJOYING HIS FAVORITE COFFEE.

    THE ROASTERY OWNERS DIDN’T SHOW ANY GRIEVANCES AND EVEN ENCOURAGED HIM TO DO SO. AFTER SERIOUS CONTEMPLATION AND PLANNING STEPH AND HIS LADY PULLED TOGETHER THEIR RESOURCES AND BROUGHT THEIR THRIVING LITTLE BUSINESS ‘BAGUETTE SANDWICH” AS IT IS EFFECTIVELY KNOWN, TO LIFE.

    THEIR FIRST STEP WAS ACQUIRING A PLATFORM FOR SELLING FROM. THEY KNEW IT NEEDED TO BE PRACTICAL, DRAW ATTENTION, HAVE STYLE AND YET BE MOBILE AND EASY TO TRANSPORT.

    WORKING IN THE PHOTOGRAPHIC INDUSTRY DURING THE SUMMER MONTHS STEPH REMEMBERED WORKING ON A SHOOT EARLIER THAT YEAR WHERE A DELIVERY BICYCLE WAS USED AND IT IMMEDIATELY LIT UP A SPARK IN HIS HEAD. HE WAS GOING TO SELL SANDWICHES FROM THE BASKET OF A STATIONARY VINTAGE DELIVERY BICYCLE. HE CONTACTED BRAAM THE FAMOUS PROP GUY AND MADE ARRANGEMENTS TO MEET WITH THE HIM AND AFTER NEGOTIATIONS STEPH MANAGED TO RENT A BICYCLE ALBEIT IN VERY POOR CONDITION.

    LOTS OF TIME AND EFFORT WENT INTO RESTORING THE BICYCLE AND WITH THE AMAZING BASKETRY SERVICES OFFERED BY THE SOCIETY FOR THE BLIND NOT ONLY DID STEPH AND LUCIAN HAVE A BEAUTIFUL BICYCLE BUT A PERFECT BASKET TO HOLD THEIR SANDWICHES TOO. FINALLY IT WAS TIME TO START SOURCING INGREDIENTS AND PREPARING SANDWICHES

    STEPH’S FAVORITE BREAD WAS THE NOW VERY POPULAR GERMAN PRETZEL AND WHILE TRYING OUT NUMEROUS BAKERS AND EXPERIMENTING WITH DIFFERENT FILLINGS IT BECAME OBVIOUS THAT THE GERMAN PRETZEL WOULD WORK BEST. THE BAGUETTES ARE EASY TO MANAGE WHILE EATING, COST EFFECTIVE AND HEALTHY AND CAN HOLD A LOT OF FILLING AND FILLING THE HUNGRY WAS DEFINITELY SOMETHING THEY WANTED TO WORK TOWARDS.

    AT FIRST THE SANDWICHES WERE SIMPLE, JUST COLD MEAT, ROMA TOMATOES, LETTUCE AND
    SPECIALTY SAUCES BUT AS POPULARITY ROSE AND MORE REQUEST CAME IN THEY STARTED USING A BIGGER VARIETY OF FILLINGS. THE BREADS NOW RANGE FROM THE EPIC GERMAN PRETZEL, RYE, WHOLE WHEAT AND SPELT WHEAT FREE BAGUETTES STRAIGHT FROM THE OVEN OF THE SAME BAKER THEY HAVE BEEN USING SINCE THE START.

    SHE DOES NOT HAVE THE BEST COOKING SKILLS LUCIANA WILL ADMIT BUT IT’S RATHER THE LOVE FOR A SIMPLE HEALTHY SANDWICH THAT GOT HER INTERESTED IN STEPH’S IDEA. ALL THEIR MEATS ARE ETHICALLY SOURCED FROM TRUSTED SUPPLIERS WHILE THE CHEESES THEY USE ARE FROM LOCAL SUPPLIERS AND ONLY USING WHITE CHEESES ARE USED.

    “WE LIKE TO SELL SANDWICHES WE WOULD WANT TO EAT” STEPH SAYS WHEN
    COMMENTATING ON THEIR CHOICE OF INGREDIENTS.

    THE SANDWICHES ARE BRIMMING WITH MORE GOODNESS THAN ONLY TOMATOES AND LETTUCE.

    ROCKET, AVOCADO, FREE RANGE HOT CHILI CHICKEN, BACON & AVOCADO TO NAME A FEW FROM THE MUCH BIGGER SELECTION AND THEIR MENU CATERS FOR VEGANS AND VEGETARIANS TO. IT HAS HOWEVER NOT BEEN EASY PEDALING ALL THE WAY. OVER THE PAST TWO YEARS THE BAGUETTE BICYCLE HAS GROWN BUT MOVED FROM THE FIRST PLACE IT PULLED UP TO SELL SANDWICHES FROM. THE CAPE TOWN CITY COUNCIL HAS A STRICT POLICY ABOUT STREET VENDING AND WITHOUT THE PROPER PERMITS ILLEGAL HAWKERS ARE NOT TOLERATED. LUCKILY FOR STEPH AND LUCIANA THEY HID UNDER THE UMBRELLA SO TO SPEAK OF THAT COFFEE SHOP IN THE CBD THAT ALLOWED THEM TO SELL FROM THEIR STEPS AS THEY DID NOT SELL FOOD THEMSELVES. EVENTUALLY THE LAW CAUGHT UP WITH THEM AND THEY COULD NO LONGER TRADE FROM THE SIDEWALK, HOWEVER THIS ALLOWED FOR THE BAGUETTE SANDWICH BICYCLE TO GROW A STEADY CUSTOMER BASE AND RISE IN POPULARITY AS ONE OF THE FAVORITE AND CREATIVE SANDWICHES IN THE CAPE TOWN CBD.

    THEY NO LONGER TRADE FROM THE STEPS OF THAT COFFEE SHOP BUT SUPPLY NUMEROUS SHOPS AROUND THE CITY, DELIVER TO OFFICES AND CATER AT EVENTS.

    AFTER A YEAR AND A HALF THE BUSINESS IS STILL GROWING AND THEY HAVE TRIPLED THE AMOUNT OF SANDWICHES THEY INDIVIDUALLY PREPARED ON A DAILY BASIS BEFORE THE CRACK OF DAWN.

    MAKE SURE TO ORDER YOUR BAGUETTESANDWICH SOON.

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